Pricing and pricing strategy for successful sales and bid management proposals
Many businesses reach a point where they are struggling to increase profitability after exhausting all cost cutting opportunities. They would like to increase prices but lack the confidence to do so. Other businesses have new products or services that they find difficult to price in a way that turns the added value of their product into additional profits.
Through an analysis of your current pricing strategy, proposition, competition and costs I can help you to extract the maximum value from your customers and prospects in a way that is aligned with their perception of value – which is essential if price is to be the solution and not part of the problem.
I have also worked with many sales executives in the past and I can work with your staff to package price increases in a way that makes them easier to sell.